About Masumi

Masumi Herota

Ultrarunner | Minimalist | Adventurer | Free Spirit

General Bio

Dad is japanese.  Mom is german.  The blood that runs through my veins at one time tried to take over the world.  And so do I.

I believe in a life of simplicity spent outdoors.  All while doing your best to live an honest life,  Beyond the gear/tools that I need to enjoy a life outdoors, my life is not an accumulation of possessions. 

Places Lived

 Boca Raton, FL

Savannah, GA

Charleston, SC

Miami, FL

Nashville, TN

Asheville, NC

Brevard, NC

Boulder, CO

Los Angelos, CA

Dallas, TX

Houston, TX

Montreal, QC

Sherbrooke, QC

Tucson, AZ (current)

Endurance/Adventure Bio






Mountain Biking

Road Cycling




Cru Wine Bar Sommelier | Circa 2005 (black sweater)

Sommelier/Wine Geek (Court of Master Sommelier)

Sake Geek (former Wine/Sake Director of Kenichi Dallas)

Favorite Books

The Power of Now: A Guide to Spiritual Enlightenment by EcKhart Tolle

It’s Not About the Bike by Lance Armstrong

Every Second Counts by Lance Armstrong

Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen by Christopher Mcdougall

Chasing Summits: In Pursuit of High Places and an Unconventional Life by Garry Harrington (Amazon)

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner


Masumi's 24hr Challenged Athletes Foundation Run | May 25th-26th 2013

Moments before beginning the 24hr run

What began as a solo run I planned around a local park across the street from my apartment, became so much more.  In the end, I gathered a local running community and raised money to benefit the Challenged Athletes Foundation. | Connect Savannah (Article Link)

Masumi's 72hr Park Circle Run | September 10th-13th 2015

Local High School Track Team and their coach that joined me for a portion of the 72hr run

A solo run that I had begun planning just before the summer of 2015.  A half-mile loop for 72hrs that would go on to benefit the American Cancer Society and Road Warriors Corp 501c3.  A humbling experience in which the running community local and beyond came together, supported, volunteered, and ran.  Many local and national companies came through to sponsor the event including Half Moon Outfitters, Tailwind Nutrition, Dirtbag Runners, and Luna Sandals. | Post & Courier (Article Link) | Road Warriors 501c3 (Link)